The Tampa Bay Online Family of Sites Traffic

• Over 1,300,000 monthly unique visitors
• Over 14 million monthly page views
• Original editorial content from The Tampa Tribune, WFLA-TV, AP News, and from other online content providers such as Homestore
• The marketing power of Florida's number one most viewed television station, and NBC affiliate, WFLA-TV and Hillsborough County's most read daily newspaper, The Tampa Tribune

• Among Tampa Bay area Internet users who use the Internet for local news and information, TBO.com leads in terms of visitor frequency. 48% say they visit TBO.com frequently.
• 70% of those who use TBO.com say they regularly make purchases online.
• Of those in the DMA who use TBO.com, 45% live in Hillsborough County, and 80% live within Hillsborough, Pinellas, Pasco and Hernando counties.
• 58% are between the ages of 18-44.
• 29% have Professional, Executive or careers in Management.
• 61% have household incomes of more than $50,000 per year.

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