infoform.htm Tampa Bay Online Martketing and Advertising Services
Part of the Tampa Bay Online Network
 



Tampa Bay Online - Connecting Tampa Bay
Tampa Bay Online
Marketing Services

 
contents
Sections

About TBO

Site Information

Banner Advertising Rates

Marketplace Directory
Rates

Marketplace Directory
Special Packages

Production Rates

Information
Request



Advertising: Marketplace Directory

Standard Monthly Advertising Rates

Premium Listing
A Premium Listing appears to the right of the free Basic Listings in a large highlighted area and includes a logo or graphic. The listing order is determined by monthly investment and length of contract then by alphabet. The listing is linked to pages in the Marketplace Directory or an existing website. Rates below are for single location listings in up to six business categories.


Number of
Web Pages

Website link only
1
2
3
4
5
6
7
8
9
10
11
12


Open Rate*
70.00
90.00
110.00
130.00
150.00
170.00
190.00
210.00
230.00
250.00
270.00
290.00
310.00

覧覧
3 month*

66.50
85.50
104.50
123.50
142.50
161.50
180.50
199.50
218.50
237.50
256.50
275.50
294.50

Contracts
6 month

63.00
81.00
99.00
117.00
135.00
153.00
171.00
189.00
207.00
225.00
243.00
261.00
279.00

覧覧
12 month

56.00
72.00
88.00
104.00
120.00
136.00
152.00
168.00
184.00
200.00
216.00
232.00
248.00

*Open Rate and 3 month contract Marketplace Directory advertising requires a $50 per page one time set up and creative fee. This fee is waived for 6 and 12 month contracts.


Additional Web Pages
For advertisers desiring more than 12 web pages, the following monthly rates apply.


Per page
per month

Open Rate
20.00
覧覧
3 month

19.00
Contracts
6 month

18.00
覧覧
12 month

16.00

Additional Business Category Listing
For listing in business categories above the number allotted by the Premium or Enhanced listing..


Per page
per month

Open Rate
10.00
覧覧
3 month

9.50
Contracts
6 month

9.00
覧覧
12 month

8.00

Multiple Location Listing Discounts
Discounts are available for Premium or Enhanced listings for multiple locations. The total monthly rate is determined by multiplying the number of locations by the appropriate listing rate and then by the following discounts.



Number of locations
Discount

2 - 5
5%

6 - 9
10%

10 or more
20%

Directory Banner Advertising
Banner advertising is available in the Marketplace Directory. Banners are linked to pages within the directory or to existing websites. Three banner locations are available: Home Page banners are 120x60 pixel images on the directory痴 home page. These banners are non-rotating.

Main Category banners are 468x60 pixel images at the top of the nine category grouping pages listed on the front of the directory. These banners rotate in a six position slot. Specific Category banners are 468x60 pixel images at the top of specific business categories. These banners rotate in a six position slot. Following are the monthly rates for the Marketplace Directory banner locations. Creative is not included. Please refer to Production Rates for fees.


Banner
Location

Home Page
Main Category
Specific Category

Open Rate
200.00
100.00
50.00
覧覧
3 month

190.00
95.00
47.50
Contracts
6 month

180.00
90.00
45.00
覧覧
12 month

160.00
80.00
40.00

Two-Way Faxing
Advertisers without e-mail access have the ability to communicate with visitors to the directory through a unique two-way faxing system. The customer痴 message is delivered to the advertiser痴 fax machine and the advertiser痴 faxed reply is received by the customer as an e-mail message. Two-way Faxing Fee: $25 per month for 20 faxes sent or received. $1.00 per fax thereafter.

RATE POLICY: Marketplace Directory Advertising Rates are NET and non-commissionable. Changes to directory pages are permitted but may be subject to design and creative fees found under Production Rates. All advertising in the Marketplace Directory is subject to the terms and conditions found on the reverse of the Tampa Bay Online Advertising Contract.

 

Brought to you by the Tampa Bay Online Network
 






Map to select homepages
 
Tampa Bay Online Homepage Tampa Tribune Homepage WFLA Homepage Hernando Today Homepage Highlands Today Homepage The Florida Weather Center Homepage FloridaInfo.com Homepage