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Advertising: Banner Advertising Rates
Web Site Banner Advertising Rates
Monthly Cost Per Thousand Impressions
Top of Page Position This banner offers the highest visibility on the page. It is a 468x60 pixel image (392x72 on framed pages) positioned above the main content area.
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Monthly
Impressions
0 - 9,999
10,000 - 24,999
25,000 - 49,999
50,000 - 74,999
75,000 - 99,999
100,000+
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CPM
Open Rate
40.00
38.00
36.00
34.00
32.00
30.00
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__________
3 month
38.00
36.10
34.20
32.30
30.40
28.50
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Contract
6 month
36.00
34.20
32.40
30.60
28.80
27.00
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__________
12 month
32.00
30.40
28.80
27.20
25.60
24.00
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Primary Position This banner offers the second highest visibility on the page. It is a 120x90 pixel image positioned at the top of the advertising column located to the right of the main content area. It appears on the initial screen view of the page on most computer monitors.
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Monthly
Impressions
0 - 9,999
10,000 - 24,999
25,000 - 49,999
50,000 - 74,999
75,000 - 99,999
100,000+
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CPM
Open Rate
30.00
28.00
26.00
24.00
22.00
20.00
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__________
3 month
28.50
26.60
24.70
22.80
20.90
19.00
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Contract
6 month
27.00
25.20
23.40
21.60
19.80
18.00
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__________
12 month
24.00
22.40
20.80
19.20
17.60
16.00
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Best Available Position This banner offers visibility on the page at the most economical rate. It is a 120x90 pixel image positioned below the Primary Position banner.
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Monthly
Impressions
0 - 9,999
10,000 - 24,999
25,000 - 49,999
50,000 - 74,999
75,000 - 99,999
100,000+
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CPM
Open Rate
25.00
23.00
21.00
19.00
17.00
15.00
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__________
3 month
23.75
21.85
19.95
18.05
16.15
14.25
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Contract
6 month
22.50
20.70
18.90
17.10
15.30
13.50
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__________
12 month
20.00
18.40
16.80
15.20
13.60
12.00
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RATE POLICY: Stated rates are for Run of Site advertising. An additional charge of $5.00 per thousand impressions will be added for targeting to specific content areas. An additional charge of $10.00 per thousand impressions will be added for targeting to specific pages. An impression is recorded each time the banner loads on a Tampa Bay Online website page. Reporting of impressions and click-throughs are provided upon request.
Banner Advertising Rates are commissionable at 15% to recognized advertising agencies. All advertising on Tampa Bay Online Web sites is subject to the terms and conditions found on the reverse of the Tampa Bay Online Advertising Contract.
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